Kind Construction is a conceptual construction company of my design that would focus on socially responsible and environmentally friendly practices. It is not a conventional construction company and I wanted the logo and branding to reflect that. The focus is meant to be on the human interaction with a home not the home itself necessarily. Which is why I chose to use soft curved edges, script typography, and bright colors, all meant to be inviting and friendly.
The company uses old shipping containers and recycles them into affordable, compact, and minimal style homes. The target audience would be people who cannot afford a traditional style home. The homes would be modular and have an emphasis on environmental sustainability.